Instagram Content Management for Campgrounds

Win attention, earn trust, and drive direct bookings on Instagram with AI‑powered content and community management—built exclusively for campgrounds, RV parks, and glamping resorts.

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Why Personalization Wins

Algorithm‑aware content

for Feed, Stories, Reels, and Explore. (We optimize against current ranking signals and retention.)

24/7 coverage

for guest questions via IG DMs when paired with our AI agents. (DM automation requires Instagram Professional account and approved integrations.)

CampVantage dashboard

for clear reporting and continuous optimization.

Made for Real‑World Park Teams

Owner ‑ Operators

want consistent posting that actually moves reservations

Marketing Directors

want a partner that knows Meta’s ecosystem and hospitality seasonality

General Managers

need calm, reliable coverage and fewer phone calls

Multi‑Park / State Systems

require calendar coordination, brand governance, and multi‑location reporting

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Exactly What We Manage for You

Strategy & Calendar

Monthly Instagram strategy aligned to your seasons, events, and site types (pull‑through to Facebook optional).

Carousels that Convert

Educational or scenic carousels (5–7 frames) to maximize saves and dwell time—two signals Instagram rewards.

Reels & Stories

Short‑form Reels and daily Stories using owned footage or AI avatar explainer clips. (We don’t use stock without written permission.)

Captions, Hashtags & Geotags

On‑brand voice, research‑backed hashtags, and location tags to reach campers planning trips.

Community Management

Reply to comments and route DMs to your team or to AI for instant answers (Professional account + approved integration required).

Reporting & Iteration

CampVantage reports with saves, shares, reach, profile actions, and bookings‑adjacent metrics—plus monthly optimization.

Our Method to Earn Reach (and Bookings)

Step 1

Audit & Align

We audit your grid, highlights, bio, and historical performance; define buyer personas (families, snowbirds, weekenders, glampers) and align your content pillars to real guest intent.

Step 2

Content Engine

We build a 30‑day calendar mixing Carousels, Reels/Stories, and UGC features. Creative is generated with AI where useful, but always reviewed by a human who knows campsites, hookups, and seasonality.

Step 3

Community & Care

We monitor comments and DMs during agreed windows and escalate to a live person for edge cases. For always‑on coverage, we can enable an AI DM assistant trained on your policies. (Instagram DM automation is supported for Professional accounts via approved integrations.)

Step 4

Iterate Relentlessly

We report what saved, shared, and retained attention—and double down next month. Instagram’s ranking favors retention and meaningful interactions; our system is designed to earn both.

A System Tuned to Instagram’s Signals

  • Purpose: earn saves and swipes (great for education, maps, amenity spotlights).
  • Format: 5–7 frames, 1080×1350.
  • Common series: “Weekend Itinerary,” “Site Type Showdowns,” “Before‑You‑Arrive Tips.”
  • Purpose: watch time and replays. We cut loops to keep viewers watching.
  • Formats: campsite walk‑throughs, sunrise time‑lapses, AI avatar FAQs (“Are dogs allowed?”).
  • Reels spec: 1080×1920, 9:16. (Retention is a key ranking input; loops and quick hooks help.)
  • We write scannable captions that expand on the value in slide 1, with semantic keywords campers search (“pull‑through sites,” “full hookups,” “kayak rentals”).
  • We add on‑image text for accessibility and classification, and we use relevant hashtags and geotags to aid discovery.

Managed Inside CampVantage Premium

Instagram Content Management is included with CampVantage Premium ($249/month + 3% of online revenue): strategy with Brian Searl, premium website with AI SEO, AI review responses, AI social posts and blogs, discounts on AI calls/chats/graphics—plus a unified dashboard that shows how Instagram contributes to direct bookings.

Camp Vantage logo with flame design.

Choose How You Want to Work With Us

CampVantage Premium (Recommended)

  • Included Instagram strategy, content & community
  • AI review responses, AI posts & blogs
  • Premium website with AI SEO
  • Unified analytics & automations

$249/month
+ 3% of online revenue

Standalone Instagram Management

  • Custom scope for Instagram only (content + community + reporting)
  • Works with your existing website & tools

$249/month
+ 3% of online revenue

What We Don’t Do (and Why)

Technical Setup We’ll Handle

Instagram Professional Account

We’ll switch or confirm your account is Professional and connect it to your Meta Business portfolio. This unlocks messaging integrations and full analytics.

We’ll align Page/admin roles so our team can schedule, publish, and access insights safely.

If you want automated DM replies, we’ll enable an approved integration so AI can answer FAQs and escalate exceptions. (Subject to Meta’s rules and app approvals.)

If you run paid partnerships, we’ll ensure the Branded Content tool is used and disclosures are clear.

What Your First 30 Days Look Like

Week 1

Week 1

Kickoff, audit, brand voice, content pillars, asset request

Week 2

Week 2

Draft calendar (12–16 posts), caption bank, hashtag sets

Week 3

Week 3

Approvals, schedule, DM routing rules, escalation flow

Week 4

Week 4

Publish, community management, first insights report

Day 30

Day 30

Review + next‑month optimization

What Your First 30 Days Look Like

Week 1

Kickoff, audit, brand voice, content pillars, asset request

Week 2

Draft calendar (12–16 posts), caption bank, hashtag sets

Week 3

Approvals, schedule, DM routing rules, escalation flow

Week 4

Publish, community management, first insights report

Day 30

Review + next‑month optimization

What We Track (and Why It Matters)

We optimize to the signals Instagram actually surfaces: saves, shares, watch time/retention, profile actions, and replies—strong predictors of distribution across Feed, Reels, and Explore. We include reach, impressions, follower growth, and link clicks for a full picture.

Instagram Content Management FAQs

Can you respond to Instagram DMs for us?

Yes—during agreed hours. For 24/7 coverage, we can add an AI assistant for common questions (pets, late check‑in, site sizes), with human escalation for sensitive topics. (Professional account and approved integrations required.)

We don’t guarantee followers. We focus on useful content and retention—the signals Instagram rewards with reach. Growth follows when value is consistent.

Often. We can combine owned photos, guest‑approved UGC, and optional AI avatar clips to create short Reels. When possible, on‑site footage performs best.

We don’t broker influencers, but we’ll teach your team how to vet, brief, and disclose correctly using Meta’s Branded Content tools.

Instagram Professional account linked to your Meta Business portfolio and appropriate admin roles so we can schedule and see insights.

We track updates (e.g., 2025 PG‑13 default for teen accounts) and advise you on compliant, brand‑safe creative.

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Turn Instagram Into a Booking Engine

Let’s build a content system that earns reach today and compounds every month—without adding headcount.