Welcome to Insider Perks: Marketing Basecamp, the podcast designed to help campground owners, RV park owners, and glamping resort owners navigate the world of marketing. Today, we’re going to dive into one of the most important tools you can use to promote your outdoor hospitality business – Google My Business. We’ll explore how to manage and update your listing effectively for maximum impact.
Setting Up & Claiming Your GMB Listing:
If you haven’t already claimed your Google My Business listing, it’s essential to do so as soon as possible. This free tool helps you manage your online presence across Google, including search and maps. To get started, visit the Google My Business homepage and follow the step-by-step process to set up and claim your listing. Once you’ve submitted your information, Google will send a verification code to your business address to confirm your ownership.
Optimizing Your GMB Listing:
Now that you’ve claimed your listing, it’s time to optimize it to ensure potential customers can easily find your campground or resort. First, make sure to choose the right business category, as this helps Google understand what your business offers and improves your search visibility.
Next, add essential information such as your address, phone number, and website URL. Be sure to include a high-quality cover photo and additional images showcasing your property and its amenities. A compelling business description will also help users understand what makes your campground or resort unique.
Updating Your GMB Listing Regularly:
Keeping your Google My Business listing up-to-date is crucial for maintaining a strong online presence. This includes updating your business hours, contact information, and any temporary closures. Additionally, consider using the GMB Posts feature to share updates, events, and promotions with potential customers.
Monitoring and responding to customer reviews is also an essential part of managing your listing. Engage with customers by thanking them for positive feedback and addressing any concerns they may have. This not only demonstrates your commitment to customer satisfaction but can also help improve your search ranking.
Leveraging Additional GMB Features:
Google My Business offers several features that can further enhance your listing’s effectiveness. The Q&A section allows you to answer common questions from potential guests, while the booking button integration enables users to make reservations directly from your listing. To optimize your listing for local search, add it to Google Maps and ensure your address and contact information are accurate.
Tips & Best Practices For GMB Management:
In summary, managing and updating your Google My Business listing is an ongoing process that requires regular attention. Monitor your listing frequently, engage with customers through reviews and Q&A, and track your GMB Insights to evaluate performance and adjust your strategy as needed.
By mastering Google My Business, you’ll boost your online visibility, enhance customer engagement, and ultimately, drive more bookings for your outdoor hospitality business. Thank you for tuning in to this episode of Insider Perks: Marketing Basecamp. Be sure to subscribe for more tips and strategies to help you excel in the world of outdoor hospitality marketing.