Google Ads Management for Campgrounds, RV Resorts & Glamping

Win more direct bookings with AI‑optimized Search and Performance Max campaigns built for outdoor hospitality—tracked end‑to‑end from first click to confirmed reservation.

Robot assisting with vacation booking chat on smartphone.

Results Our Clients Care About

More direct bookings during peak season

Lower cost per reservation as campaigns learn

Fewer OTA fees as paid search captures high‑intent traffic

We design and manage Search and Performance Max campaigns that speak to campers’ intent, route traffic to your booking engine, and measure reservations accurately—so every dollar learns and scales.

Why Google Ads Matters for Parks Like Yours

What Our Google Ads Management Includes

Research & Structure

 We map drive‑time geo‑targets, build keyword themes around amenities (pull‑throughs, full hookups, cabins), and separate brand vs. non‑brand for clean reporting. We create Responsive Search Ads with sitelinks, callouts, and structured snippets (Amenities, Locations, Policies).

Cross‑Channel Reach

 We deploy Performance Max to find incremental conversions across YouTube, Display, Discover, Gmail, Maps and Search—fuelled by your booking goals and creative assets.

GA4, Enhanced Conversions & Consent

 We implement GA4 events, enhanced conversions for more accurate measurement, and Consent Mode to respect privacy while preserving modelled reporting.

ROAS, Seasonality & Insights

We tune bids and budgets to seasonality, negative‑match waste, test creative weekly, and share clear dashboards so owners and managers see what’s driving reservations.

Tailored to Outdoor Hospitality—Not Generic PPC

Owner‑Operator

 “Stop guessing. See exactly how your ad dollars turn into bookings, calls, and revenue.”

Multi‑Park Executive

“Property‑level budgets, MCC roll‑ups, and a consistent playbook you can scale.”

Glamping Resort Manager

“Creative that sells your experience—cabins, domes, amenities—across Search and PMax.”

Accurate Measurement from Click to Confirmed Stay

 Booking engines often live on a different domain. We configure cross‑domain tracking, add enhanced conversions to improve match rates, and import offline conversions (for phone reservations or back‑office confirmations) so Google’s bidding learns from real revenue events.

Diagram showing GBP, Local Pack, Organic, AI Answer, Booking Engine flow

We verify Consent Mode implementation so reporting remains privacy‑safe.

Our Launch Process (Usually 10–15 Business Days)

Discovery & Goals

property profile, target geos, revenue targets, seasonality.

Tracking & Consent

GA4, enhanced conversions, consent mode verification.

Build

campaigns, keywords, assets, ad copy, sitelinks, call assets, location assets.

Launch

budgets and bid strategies aligned to booking goals.

Learn & Optimize

search term pruning, asset testing, budget reallocation.

Report & Iterate

dashboards for owners/GMs; monthly strategy review.

Why Insider Perks Over Generic PPC Agencies?

Industry Focus

We only build for campgrounds, RV parks, and glamping, so our keyword sets and ad assets match how campers search.

AI‑First Execution

 We leverage Performance Max, structured RSA testing, and LLM‑assisted copy to scale faster while humans set the guardrails.

Full‑Stack Integration

 Tie ads to your PMS, booking engine, and CampVantage dashboards so marketing, ops, and finance see one truth.

Our Launch Process (Usually 10–15 Business Days)

Standalone Management

Month‑to‑month management of your Google Ads account. Ad spend billed directly by Google. Includes strategy, builds, tracking, optimization, and reporting.

 CampVantage Premium members receive preferred management pricing and consolidated dashboards.

 AI‑generated ad variants, image sets, and short avatar videos for PMax. (We do not produce on‑site videography.)

 We configure an MCC with per‑property budgets, shared learnings, and roll‑up reporting.

What Your Ads Might Look Like

Responsive Search Ad sample (headlines referencing “Pull‑Through Sites”, “Full Hookups”, “Pet‑Friendly”, “Book Direct & Save”).

PMax image set (cabins, amenities, map with trails).

Sitelinks & assets (Amenities, Rates, Cabins, FAQs; call asset and location asset included).

See Your Forecast Before You Spend a Dollar

Tell us your season dates, typical occupancy, and rates. We’ll share an impression share and CPC forecast, expected booking volume, and how much OTA leakage we can reclaim with Google Ads.

Google Ads FAQs for Campgrounds

What campaign types do you use for campgrounds?

We use Search for high‑intent queries and Performance Max to reach incremental conversions across YouTube, Display, Discover, Gmail and Maps—guided by your booking goals. Google Help

We configure cross‑domain measurement, enhanced conversions, and, when needed, offline conversion imports for phone or back‑office confirmations. Google Help+1

 Yes. We implement and verify Consent Mode, keeping measurement privacy‑safe while preserving modelled reporting for bidding. Google Help+1

Yes. We build geo‑targets by radius, pin drops, and custom shapes around drive corridors and nearby metros.

We follow your policy and Google’s rules. If you choose to compete on generics, we’ll do so carefully and ethically.

Learning typically stabilizes after a few weeks; seasonality and budget influence pace. We optimize continuously.

Yes. We tailor goals to visitation, permits, and program awareness, not just reservations.

Related Services

Bing Ads Management

capture additional search share.

Facebook Ads Management

reach campers researching trips.

AI‑Search Ads Strategy

prepare for paid placements in LLMs.

Colorful robot giving a thumbs up.

Let’s Turn Google Ads into Direct Revenue

We’ll build the campaigns, fix the tracking, and hand you a dashboard that shows bookings and ROAS in one view.

Google and Google Ads are trademarks of Google LLC. Results vary. Ad spend is billed directly by Google. We never purchase fraudulent traffic or use policy‑violating practices.