Let’s clear some things up. Advertising is not marketing. Advertising means paying a specific amount to force yourself into a place you wouldn’t otherwise appear.
That means the top of search results that are relevant to your business or other conversations happening all over the internet, on social media, or beyond.
And here is the most important part: Don’t spend a single penny unless you can track every penny. Proving your ROI is not only possible, it should be required.
The single hardest thing we do for clients.
If you want to save money, and have no interest in understanding what you are paying for, we’re probably not for you. That might sound harsh, but we value transparency and proving that what we are doing works.
If you aren’t regularly having conversations about ROAS, conversion tracking, audience segmentation, and you don’t understand why cost per click is the last thing that matters, you hired the wrong person.
We’re using artificial intelligence and machine learning on a daily basis to analyze and adjust over 50 metrics in your Google Ads campaigns to ensure you get the best ROI possible. Plus, we’ll track every purchase that is made on your reservation software and show you where those purchases came from.
That means having conversations about how much you spent on Google Ads and exactly how much you made from those at any given point in time. It means knowing you earned more than you spent.
Think about Google Ads like the road signs that lead people to your campground. Without them, how would new customers find you? Sure, you might get the occasional wanderer, but wouldn’t you prefer a steady stream of campers who are actively looking for what you offer? That’s what Google Ads can do for your business. We specialize in creating targeted ad campaigns that put your park right in front of people searching for their next camping adventure. It’s like having a billboard on the busiest highway on the internet. And the best part? You only pay when someone shows interest and clicks your ad. We can help you harness the power of Google Ads to attract new customers and keep your campground bustling with happy campers.
Facebook, Instagram, TikTok, Snapchat, the list grows longer every day. In the end, the descriptions and benefits from this kind of advertising remain the same, though.
Quite simply, this is using the knowledge you already have about your guests to insert your brand into a place where people are usually not looking for a place to stay. Scrolling through posts, watching videos, etc.
If your targeting and data are good enough, they will pay attention, because you are bringing them value. You’ve taken the time to understand them and show them advertising that is relevant to them. They might not book right now, but chances are good that they will remember you when they are ready to make a reservation.
Stop boosting posts you can’t track, stop caring about impressions and clicks, and stop focusing on the number of new likes your page has every week or month. Are you happy with one million likes and no new bookings? Would you rather have 10 new likes and 10 new reservations? Your revenue is what matters, make sure it’s being tracked.
Think of social media as the campfire stories of the digital age. It’s where people gather, share experiences, and build a community. But instead of a handful of campers, you have access to thousands, even millions, of potential guests. Our team can help you craft those compelling stories, those memorable moments that make your RV park or campground the star of the show. We’ll create a consistent, engaging presence that not only puts your brand on the map but makes it the go-to destination for adventure seekers. Remember, in the world of social media, the park with the best stories wins.
Did you know you can target people who searched for specific keywords with YouTube videos? How about putting your outdoor hospitality brand in the middle of your favorite Netflix show?
This is OTT Advertising. Using the data you are already collecting about your guests (or should be collecting) and finding new guests based on that knowledge. To do that, you need to get their attention. That means going wherever their attention currently is and providing enough value to make them pay attention to you.
Yes, you’ll have to produce a video to unlock the potential of this advertising. We don’t offer that as a service, nor do we recommend you start here, but we can help you find a local team that can get this done for you.
OTT, or Over-The-Top media, is like having a billboard on the busiest highway, but only for those who are interested in camping and RV parks. It’s targeted advertising on steroids. You’re not just casting a wide net; you’re casting a smart net. We can help you leverage OTT platforms to reach a broad audience, but more importantly, an audience that’s already inclined towards your services. It’s like having a park ranger who knows exactly who’s looking for a campsite and guides them straight to you. With our expertise, we can make your campground the go-to destination for every outdoor enthusiast out there.
Billboards, magazines, flyers, brochures, and business cards. Print is not what it once was, but if you are tracking it properly then it can still bring you and your business value.
Our team can design all of your graphics and help you track the results. All you need to do is handle the printing side of things by giving our digital file directly to the person you hire to print it.
How many phone calls did you really get from that expensive trade show? How many reservations were made as a result of that magazine ad you have been buying for the last decade? It’s time to find out.
You know, in this digital age, it’s easy to forget the power of traditional, offline advertising. But think about it – your target audience, they’re outdoorsy, they love the open road, they’re not always glued to their screens. Billboards, local radio spots, print ads in travel and camping guides – these can be incredibly effective ways to reach your audience. We can help you craft compelling offline advertising campaigns that resonate with your customers, remind them of the joys of RVing and camping, and drive them straight to your park. It’s about blending the old with the new to create a marketing strategy that covers all bases.
