Let’s clear some things up. Advertising is not marketing. Advertising means paying a specific amount to force yourself into a place you wouldn’t otherwise appear.
That means the top of search results that are relevant to your business or other conversations happening all over the internet, on social media, or beyond.
And here is the most important part: Don’t spend a single penny unless you can track every penny. Proving your ROI is not only possible, it should be required.
The single hardest thing we do for clients.
If you want to save money, and have no interest in understanding what you are paying for, we’re probably not for you. That might sound harsh, but we value transparency and proving that what we are doing works.
If you aren’t regularly having conversations about ROAS, conversion tracking, audience segmentation, and you don’t understand why cost per click is the last thing that matters, you hired the wrong person.
We’re using artificial intelligence and machine learning on a daily basis to analyze and adjust over 50 metrics in your Google Ads campaigns to ensure you get the best ROI possible. Plus, we’ll track every purchase that is made on your reservation software and show you where those purchases came from.
That means having conversations about how much you spent on Google Ads and exactly how much you made from those at any given point in time. It means knowing you earned more than you spent.