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If you believe that posting on social media is the most important campground marketing strategy you can deploy in 2024, you are already losing to your competition.
It’s time to think different. It’s time to adapt to a world that is changing weekly, a world that wants to go camping and glamping but cannot cut through the noise.
It’s time for data-driven approaches, using technology to solve problems, and above all else, measuring your results. Let’s keep talking if you are ready for that.
Absolutely everything you do is branding. It’s your logo, your colors, and your fonts. It’s the wording you use on social media posts, the way you respond to reviews, and the way your team members answer the phone.
It’s how they interact with local businesses and the local community, how they promote local events, the way your Google Business profile appears, and perhaps most importantly the design of your campground website.
Our design team can create amazing logos, flyers, brochures, business cards, billboards, and websites and help you respond professionally to reviews as well as craft excellent social content.
Ultimately, this is an ongoing partnership, though. One where you can lean on us for advice, but one that takes us working together to create the best experiences for your guests. That leads to a memorable brand and one that is using effective marketing strategies.
Branding is like the signpost that guides your campers to their campsite. It’s not just about a logo or a tagline, it’s about creating a consistent experience on multiple channels that your customers can rely on. Think about it, when your campers arrive, they expect clean facilities, beautiful surroundings, and friendly service, right? Your campground marketing should reflect that same consistency. We help you create a cohesive brand image across all platforms – from your website to your social media accounts – ensuring that wherever your potential guests find you, they’re met with the same high-quality experience they’ve come to expect from your RV park.
Forget about how many times you need to post per week or what time of day. Those things mattered years ago when organic reach on these social marketing accounts was very different from today.
What was the last hotel you stayed at? Go ahead, think about it for a second. Now, tell us how many times since you checked out that you have gone back to their Facebook Page to see what they are doing. RV parks are the same.
Unless you are a resort with a team that can create truly awesome content, you need to be laser-focused on providing information to people that they can use to want to camp or glamp with you. Stop trying to go viral and paying someone on your team to create daily posts. The ROI is not there anymore.
When people search for your RV park, they want to see you stay active and it will help you reach a wide audience if you use a clear call to action as well as engaging content while sharing relevant information. But it is no longer one of the most effective ways to build relationships with potential campers.
Yes, you must post, but stop expecting miracles. It’s one step in the journey to success and not the only thing that makes your RV park marketing succeed
Communication is the heart of successful campgrounds and RV parks, and in today’s digital marketing, social media is the megaphone for your campground’s local presence. But it’s not just about shouting into the void – it’s about engaging in meaningful conversations with your customers. Try to encourage readers to share the beauty of your park, the joy of camping, and the unique experiences you offer. But you’re an expert in running RV parks, not a social media guru. That’s where we come in. We’ll handle your social media channels, creating and posting content that speaks to your audience, fosters a sense of community, and keeps your park at the forefront of their minds.
Your reputation is also a part of branding, people’s conversation about campgrounds and RV parks online or offline. It’s your job to protect that reputation by listening to as many of those conversations as possible.
The biggest piece of that puzzle is online reviews. Not only should you know what is being said about your campground business and the RV parks in the area, but you should also be responding to every single one of these, both positive and negative.
Local listings from all over the internet have a tendency to appear in local search results. These online directories can impact your campground business and your local presence in dozens of different ways. New customers, repeat customers, more customers period.
We can help your RV park in two ways. First, we can provide a custom dashboard that allows you to monitor all of these reviews in one place and respond in a single area to save time. Second, we can help you respond to these negative and positive reviews if you prefer a neutral voice or don’t have time to answer them all on your own.
Think of your online reputation as the digital word-of-mouth. It’s the modern-day campfire story that can either attract more campers to your park or drive them away. Now, managing this can be as tricky as controlling a wild fire, especially with multiple review sites and online directories. That’s where our reputation management service comes in. We keep a vigilant eye on your online presence, respond to reviews, address concerns, and highlight positive experiences. We turn your online reputation into a beacon that draws in campers, instead of scaring them away. It’s like having a dedicated park ranger for your digital campground.
Your time is limited. You must decide if that time is worth learning how to be a campground website designer or paying a person or company who already knows how to do this well. Neither choice is wrong.
The difference between the two is stark, though. One will be much cheaper and allow you to build a decent-looking site that you’ll do a good job on if you devote the appropriate amount of time. The other will give you an expert who covers not only the site design, but the updates and maintenance, the hosting, the analytics, the integrations, the security, the revenue tracking, and the ongoing SEO and proves to you how much this website is really worth.
Website content that is valuable content will lead to more visitors, repeat visitors, more reservations, and more bookings, especially if it is user-friendly. Your goal is to drive traffic from your target audience.
We can show our clients that their website earns them $20,000+ per month on average after we handle everything above for them and more with a custom-developed website. Isn’t that worth spending a little on?
Think about your website as your most efficient employee. It’s working 24/7, greeting potential customers, showcasing your beautiful RV park, and most importantly, it’s your main revenue collector. But is it performing at its best? We specialize in designing websites that don’t just look good, but are optimized for revenue collection. We integrate seamless booking systems, upsell additional services, and create an intuitive user experience that guides visitors from browsing to booking. It’s like having your best salesperson on duty round the clock, turning website visitors into paying customers who stay at parks.
There are two types of search engine optimization (SEO) and hundreds of strategies for each. You could figure these out independently or install a plugin that promises to do everything for you. Ultimately, you must decide.
The first is Local SEO and this how people will find your campground or outdoor resort on Google Maps, Bing, Apple Maps, and hundreds of different places all over the internet. It’s how they will see pictures, get driving directions, call you to ask questions, and click through to your website for more information.
The second is the standard SEO that relates directly to your website. Both the content and how you write it, as well as how fast the website loads and whether it passes tests like Core Web Vitals. This type of SEO is included, for free, with every website we design for you. Plus, we’re watching and adapting to make sure it’s always the best.
If your campground isn’t ranked as high as it should be, find out how we can help. Local businesses often don’t know where to turn for help with their campground marketing and we are here to help RV park owners. SEO involves optimizing campgrounds and RV parks on your website, social media platforms and PPC ads.
Think of SEO as the road signs that lead people to your campground business. Without it, you’re relying on travelers just stumbling upon your place, and we both know that’s not a reliable strategy. Our SEO services ensure your park is easily found by those looking for an unforgettable camping experience. You can offer discounts to reach a wider audience like many industries, go to trade shows, and prioritize email marketing like other businesses. Those are not the best strategies, though, and SEO reaches a wider audience.
Your marketing is never done. It requires constant refinement, it requires an ongoing strategy, it requires understanding of who visits your website, from where, why, and when. These things are usually not included when you choose the cheapest option to save a little money, and they are worth their weight in gold.
Choose a partner who will show you analytics, who will help you understand why they did what they did, and who will give you the best advice regardless of whether it puts more money in their own pockets.
Choose a partner that will adjust their strategies, who will have regular calls with you, who will prove to you that what they are doing is working with solid, verifiable data. One who is invested in your ongoing success.
Co-marketing your campground is an effective means of reaching a larger local audience. When you buy an RV you need a lot of places to explore. Get in touch with RV dealer locations for more information. When you market your business on a local level, you can help others by sharing information on businesses you want to patronize. You could also advertise complementary business such as local grocery stores, food deliveries businesses, or recreation shops.
RV owners visit a lot of campgrounds and RV parks and those RV owners are your potential customers. They impact the local tourism industry, they leave reviews that influence people who will visit after they leave, and they can help increase profitability for many area businesses.
A campground that does marketing the right way and understands they are never done learning or enhancing the way they reach customers, one that pays attention to search engines and their search results, has a near limitless list of potential clients ready to pull into a campground site.
Email marketing for your campground can still work, but why not enhance that email marketing and everything else you are doing by partnering with nearby businesses? It allows you to cross-promote and is one more way to have more visibility than competing campgrounds nearby.
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