If you believe that posting on social media is the single most important marketing strategy you can deploy in 2023, you are already losing to your competition.
It’s time to think different. It’s time to adapt to a world that is changing weekly, a world that wants to go camping and glamping but cannot cut through the noise.
It’s time for data-driven approaches, using technology to solve problems, and above all else, measuring your results. Let’s keep talking if you are ready for that.
Absolutely everything you do is branding. It’s your logo, your colors, and your fonts. It’s the wording you use on social media posts, the way you respond to reviews, and the way your team members answer the phone.
Our design team can create amazing logos, flyers, brochures, business cards, billboards, and websites and help you respond professionally to reviews as well as craft excellent social content.
Ultimately, this is an ongoing partnership, though. One where you can lean on us for advice, but one that takes us working together to create the best experiences for your guests. That leads to a memorable brand.
Forget about how many times you need to post per week or what time of day. Those things mattered years ago when organic reach on these networks was very different from today.
What was the last hotel you stayed at? Go ahead, think about it for a second. Now, tell us how many times since you checked out that you have gone back to their Facebook Page to see what they are doing.
Unless you are a resort with a team that can create truly awesome content, you need to be laser-focused on providing information to people via social media that they can use to want to camp or glamp with you. Stop trying to go viral and paying someone on your team to create daily posts. The ROI is not there anymore.
Yes, you must post on social media, but stop expecting miracles. It’s one step in the journey to success.