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It can be hard to look at your online reviews. Assuming you run a great campground, the majority of them are no doubt positive. It’s those negative ones, though, those reviews where some people stretch the truth that really become issues. How do you handle those?
Most business owners don’t want to think about it. Even if they do, it can be nearly impossible to disconnect yourself and compose a truly professional response. All you want to do is call out the person and tell the world what the real story is. That’s not the path to success.
Of course, ignoring those reviews is even worse. You can justify it with whatever reason you have to come up with, but your customers see no responses and think you don’t care. In the end, that’s a long-term strategy for ensuring people drive right by your park.
Responding to reviews is more than ten percent of your local search ranking in Google, and that combined with dozens of other reasons means it isn’t optional any longer. You need to be doing this for your business or your customers will go elsewhere.
Have our team at Insider Perks create custom responses to every single review. We’ll answer all the positive ones to encourage people to return again, and ask for your side of the story on all the negative reviews. When we get your feedback we’ll propose a response via email and ask for your approval before posting it.
It’s that easy. Your reviews get answered, your customers are happy, you are building a better online reputation, and you remain in control of everything. Does it get better?
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