Booking Intelligence · Included in CampVantage Premium

Booking Intelligence

You know who booked.
This is everyone who didn’t.

Every night, guests search your park, pick their dates, choose a site, start checkout — and leave. Your reservation system forgets them the moment they close the tab. Booking Intelligence remembers all of it: who they were, what they wanted, what it was worth, and how to get them back.

The Blind Spot

For every guest who books, dozens don't. Your systems remember one.

Your booking engine

Reports reservations. It has nothing at all to say about the people who built a cart and walked away — not their names, not their dates, not what they were about to spend.

Your analytics

Counts sessions and pageviews. It cannot tell you the guest wanted a 40-foot pull-thru with 50-amp service for Labor Day weekend and left when they saw the rate.

Your front desk

Hears from the guests who pick up the phone. Everyone else is a number on a traffic report, if that.

$44,000

More than this is left in abandoned carts at the average property, every month.

Every one of those guests had already chosen their dates and a site.

Revenue Recovery

Nearly a quarter of them come back

When a guest gets far enough into your booking to enter their name and their email, and then leaves, that is not a lost visitor. That is a named person, specific dates, a specific site type, and a specific dollar amount sitting in an abandoned cart.

Booking Intelligence captures all of it — and sends that guest a personal email about the exact stay they were looking at, while they are still deciding.

They are not cold leads. They were minutes away from paying you.

23.6%

of guests we email go on to book. Typical abandoned-cart recovery in travel runs between 3% and 10%.

$66.50

recovered for every recovery email sent. At $249 a month, the membership pays for itself in under four emails.

Every cart, valued

You see the dollar figure attached to every abandoned booking, sorted highest first.

Written for that guest

Each email references their dates, their site type, and their history with your park. Nothing about it reads like a mass send.

Sent without you touching it

Turn it on once. After that it runs on its own, around the clock.

Credited back to revenue

When a guest returns and books, the booking is matched back to the email that brought them. You see the revenue it returned, not a vanity metric.

Everything depends on when

Why It Works

The same kind of cart, the same email — more than three times the result, depending only on how quickly it reaches the guest.
Reached while they're still deciding 29.7%
Reached after they've moved on 8.6%

Recovery mail that arrives the next day arrives after the decision has been made. By then the guest has booked somewhere else, or shelved the trip, and no amount of good copy brings that back. Ours goes out twenty minutes after a guest goes quiet, while the tab is often still open and the trip is still real to them.

That timing is the product. It is also why two out of every three bookings we recover come from the very first email a guest receives.

2.4 hours
Median time from switching it on to the first recovered booking. Not the first month. Not the first week. The same afternoon.
What it actually gives back

The Return

21x
Median return on membership
10.8x
Bottom quarter of properties

Every software company shows you its best client. The number worth paying attention to is the second one: even in the weakest quarter of properties running this, the recovery emails return more than ten times what the whole membership costs.

One property recovered

$68,380

In its first seven weeks.

A single property, and not a typical one. We’re showing it because it’s real, not because it’s what you should expect.

See exactly where the money leaks out

The Funnel

Six stages, from the first search to a confirmed reservation. Every session is placed at the deepest stage it reached, so you can see the precise step where guests stop.

The funnel shows you which stage does the most damage — a rate that shows up too late, a site type that photographs badly, a checkout that asks for too much. You can’t fix a leak you can’t see.

Who They Are

Your analytics doesn't know what a fifth-wheel is

Generic analytics tools were built for online stores. They will happily tell you a “user” viewed a “product.” They have no concept of a rig, a slide-out, a pull-thru, or a dog. Booking Intelligence was built for outdoor hospitality and nothing else, so it captures what actually determines whether a guest can stay with you.

Rig intelligence

Motorhome, travel trailer, fifth-wheel, van, truck camper, pop-up. Length banded from under 25 feet past 40. Slide-outs and which side they’re on. You can finally answer whether converting a row of back-ins into 40-foot pull-thrus is worth the money — with demand data instead of a hunch.

Pets

How many of your searchers travel with animals, and whether they convert better or worse than guests who don’t — broken out by the site types they’re actually looking at.

How they found you

Guests tell your booking form where they heard about you — Google, a friend, a directory, a past stay. That answer is usually collected and then discarded. We keep it, and we show you which sources actually turn into reservations rather than which ones send the most traffic.

Party size

Adults, children and the total party attached to the stay they were pricing, not a guess from a booking average.

What guests want, before they want it

Demand

Every search carries a set of dates and a site type. Aggregate a few thousand of them and you are looking at demand for nights you have not sold yet — including nights that are still months out.

Booking window

The average and median number of days between a guest searching and the night they want to arrive — broken out by site type, because a cabin guest and a weekend RV guest do not plan on the same timeline. This is what tells you when to spend on ads and when to send an offer.

Rate sensitivity

Conversion rate by price band, so you can see the exact rate range where guests stop booking. Not an opinion about your pricing — the point on your own rate card where demand falls off a cliff.

Cross-shopping

Which site types guests compare against each other inside a single visit. When two categories keep getting weighed against one another, one of them usually has a photography, description, or pricing problem.

When they shop is not when they stay

Timing

Every search carries a set of dates and a site type. Aggregate a few thousand of them and you are looking at demand for nights you have not sold yet — including nights that are still months out.

Search day vs stay day

A matrix of the day guests search against the day they want to check in. It shows whether your weekend inventory is being shopped mid-week — which changes when your emails and your ad budget should land.

Peak hours

The hours your site is actually being shopped, in your park’s local time. Useful for staffing the phone, and for knowing when a live answer is worth more than a voicemail.

Length of stay

Weekend, short stay, week-plus, extended, seasonal — each with how many guests want it, how many booked, and the nightly rate they were looking at. This is the demand case for changing your minimum-night rules.

Not a summary. The actual record.

Every Session

Every visitor session, listed. Time, visitor, contact details if they left them, the dates they wanted, party size, site type, how far they got, what happened, and what it was worth. Filter to the ones who booked, the ones who abandoned, the ones who left contact details, or search by name.

Most reporting tools give you a chart and ask you to trust it. This gives you the underlying rows, so when a number looks wrong you can go and see exactly which guests it is made of.

Four things happen. You do the first one only.

How It Works

  1. 01

    Turn it on

    One switch, once. Setup is handled by our team as part of your onboarding.

  2. 02

    A guest walks away

    They built a cart on your booking site and left. Their name, email, dates, site type and cart value are already captured.

  3. 03

    The email goes out

    A personal note about their stay, sent at the moment it does the most good. Guests who already booked are excluded automatically. Anyone who unsubscribes is never contacted again.

  4. 04

    The booking comes back

    Returning bookings are matched to the email that earned them, so you see recovered revenue as a number, not a guess.

Booking Intelligence is part of CampVantage Premium

How You Get It

Booking Intelligence is included. There is no separate charge for it, no per-email fee, and no percentage of recovered revenue.
$249

a month

Everything in CampVantage Growth, plus:

CampVantage Growth is $99 a month and covers AI chat and phone agents, AI social media posts, AI review responses and an AI-ready website. Premium adds the intelligence — competitive intelligence on five competitors, Booking Intelligence and Route Intelligence — for $150 more a month.

The call takes 15 minutes. We look at your park, not a slide deck.

Questions

Does this work with the booking engine I already have?

It's built to run alongside the booking engine you already have — no switching platforms, no changes to your checkout, nothing different for your guests. We confirm your booking engine on the strategy call, and our team handles setup during onboarding.

Do I have to install anything?

No. Our team handles the entire setup on your website. There is nothing for you or your reservation provider to build.

How long until I see anything?

The median property recovers its first booking 2.4 hours after switching it on. Data starts collecting as soon as setup is finished.

Do guests actually open these emails?

Seven in ten do. A typical marketing email is opened about a quarter of the time; these are about a trip the guest was in the middle of planning.

How do I know those bookings would not have happened anyway?

Some of them might have. What we can show is that guests reached while they're still deciding book at 29.7%, and guests reached after they've moved on book at 8.6%. The same email works more than three times better when it arrives in time — that gap is what the product is selling.

Whose data is this?

Yours. It is your guests, on your website, searching for your sites. You can export it whenever you want.

Will it email my guests without me knowing?

Recovery emails are yours to switch on and off. When they are on, they go out automatically so you never have to remember — and every message is listed with its status, so you can see exactly who was contacted and what happened. Guests who have already booked are excluded, and anyone who unsubscribes is never contacted again.

Do the emails come from us or from you?

From your park. Every email is written as your property, about your sites and the guest's own stay.

What if my park is seasonal or brand new?

The dashboard is useful from the first week — you will see searches, demand for dates, and the site types people want long before you have enough history for the trend charts to fill in.

Your next guest already visited.

They searched, they picked their dates, and they left. Booking Intelligence is the difference between that being a statistic and that being an email.