About Insider Perks

From single‑site campground owners to state park systems, our AI‑powered marketing and automation solutions scale to every outdoor‑hospitality operation.

Our Mission

To make outdoor hospitality smarter and faster—using AI and automation to empower your team and deliver unforgettable stays for your guests.

What We Do in One Line

We design AI guest service, build high-converting websites, run performance marketing, and automate property operations—then push the frontier with robotics, blockchain bookings, and digital-twin experiments.

Why Parks Choose Us

AI-First, Outdoor-Only. 15+ years in this niche means we speak your language—campgrounds, RV parks, glamping—not generic travel.
From Chatbots to Check-in. We connect chat & voice agents to your PMS, access control, IoT, and payments for an end-to-end experience.
Built for Speed. We roll out wins in weeks, not quarters—CampVantage unifies your data, content, automations, and results.

Founder’s Story: From Video to AI

Brian Searl founded Insider Perks in 2009 with a video-first mindset—filming destinations and learning what truly moves travelers to book. That curiosity led to early work with campgrounds across North America and, over time, to a focused mission: help parks use technology to grow.

Today, Brian leads Insider Perks as a Founder & CEO, partnering with hundreds of parks and contributing to industry conversations through podcasts and media. His north star hasn’t changed: turn complex tech into simple wins for owners and operators.

How We Got Here

2009

The Start

Insider Perks launches; early video projects evolve into specialized campground marketing.

2010s

Growth

Social, websites, and reviews help hundreds of parks modernize their digital presence.

2021

Media Synergy

Our media partner Modern Campground launches to spotlight industry voices and trends.

2024–2025

AI Breakthroughs

We introduce digital workers and AI reservation tech, bringing 24/7 guest service and usage-based automation to parks.

CampVantage: Your AI Control Center

One dashboard for marketing, websites, content, automations, and devices. See what guests ask, how ads perform, who’s checking in, which locks opened, and where upsells convert—in real time.

Strategy with Brian as your fractional CMO
Premium Website Design with built-in AI SEO
AI Review Responses, AI Social Posts, AI Blog Articles
Discounts on AI Calls & Chats and Digital Workers
Reporting that owners actually use

Outcomes We Deliver

Customer Service Excellence — 24/7 chat & voice agents that resolve most inquiries instantly.
Direct-Booking Conversion — SEO, AI content, and OTA-vs-Direct tools that win bookings back.
Revenue Growth & Upselling — Dynamic pricing, cross-sell AI, and loyalty NFTs.
Operational Efficiency— Predictive staffing, supply auto-ordering, kiosks & smart locks.
Safety & Risk — Emergency alert AI, security robotics, weather-risk dashboards.
Sustainability — Energy dashboards, EV integrations, low-emission robotics.

Services, One Topic at a Time

Web & Search

Paid & Organic

Google Ads
Facebook
Instagram
LinkedIn
AI Blog
On-Site Copy
Press Releases
Brand Voice Guides

Ops & Future Tech

CRM Setup
Transactional Email Automation
Blockchain & Crypto (Bookings, NFT Loyalty, Tokenized Reviews)
Digital-Twin Modeling
Robotics & eVTOL Readiness
3-D Printing Feasibility

Innovation Lab & FutureCamp

We pilot what’s next—humanoid robots for maintenance, autonomous delivery, AR/VR campground worlds, blockchain memberships, digital-twin planning, and climate-risk modeling—so your park stays two steps ahead.

In the Conversation

Catch Brian on MC Fireside Chats and Outwired, and see industry coverage of our AI releases and product innovations.

Outwired

Outwired brings unfiltered insights on AI, tech, and trends shaping RV parks, campgrounds, and glamping. In each episode, industry pros share practical tips to boost operations and wow your guests.

Watch Latest Episode

MC Fireside Chats

MC Fireside Chats is a weekly live show sharing expert insights and trends in outdoor hospitality. Hear from industry pros on marketing, operations, and elevating the guest experience.

Watch Latest Episode

How We Work

Outcomes, not buzzwords. If it doesn’t lift revenue, satisfaction, or time saved, we won’t ship it.
Human-in-the-loop AI. Agents escalate thoughtfully; staff stay in control.
Open by default. We connect to your PMS, CRM, access control, IoT, and payments via open APIs.
Privacy & compliance. Security and consent baked into every workflow.
Co-building. Quarterly innovation sprints to keep your park ahead.

Build the Future of Outdoor Hospitality

We hire curious, kind people who love shipping useful things—AI agents, robotics integrations, 3-D printing pilots, blockchain loyalty. Remote-friendly, results-driven.

Ready to Future-Proof Your Park?

Let’s map 3 quick wins for the next 30 days—and a 90-day roadmap to scale them.