Route Intelligence · Included in CampVantage Premium

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You know where your guests live.
Route Intelligence shows you what the drive costs them.

Your booking engine keeps a zip code. It never sees the hours on the interstate, the fuel or the traffic out of the city. Route Intelligence maps the real drive behind your guests, so you can see which markets fill your sites and where a rate increase barely moves the cost of the trip.

What your tools can't see

Guests pay for the drive. You never see it.

Your booking engine

Keeps the reservation, the dates and a zip code. Not one mile of the drive behind it.

Your analytics

Knows a visitor came from a city. Not the highway they took, the hours it took, or what the fuel cost.

Your front desk

Hears “we drove in from Texas” at check-in — long after the rate was set.
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of the typical booked guest’s trip is fuel — spent before they reach your gate, and on none of your reports.

Every rate report you get treats the site as the whole trip. For the typical guest who drives more than 300 miles, it’s less than half of it.
What Route Intelligence shows you

$10 a night means less the farther they drove.

Route Intelligence takes the guests who shop and book with you and maps the drive from where they live to your gate on real roads: the highway, the hours, the miles, the traffic and the gallons of fuel, there and back.

It prices that fuel and sets it beside what the guest paid for the site, so you see the whole cost of the trip, not just your share of it. Then it rolls every drive up into distance bands, states, markets and the highways your guests use.

These aren’t survey answers or estimates of your audience. They’re your own shoppers and booked guests, and the road between their door and yours.

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What a $10-a-night increase adds to the whole trip for the typical guest who drove more than 300 miles.

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What the same $10 adds for the typical guest who lives under 100 miles away.

Why it works

Everything depends on how far they drove.

Guests who drove more than 300 miles 53.1%
Guests who live under 100 miles away 10.5%

Average share of the trip spent on fuel, round trip, among booked guests.

The farther a guest drives, the bigger the fuel bill, and the smaller your nightly rate becomes as a share of the trip. For a local guest, your rate is most of what the trip costs. A guest who drove more than 300 miles has typically spent more on fuel than the site will cost.

Route Intelligence splits your booked guests by the drive — measured on real roads with traffic, not as a straight line on a map — so you can see who your rate matters to most, instead of pricing every site for the most price-sensitive guest in the park.

How it works

Four steps. Only the first one is yours.

  1. 01

    Switch it on

    It's part of CampVantage Premium. Our team sets it up during onboarding.

  2. 02

    Drives get mapped

    As guests shop and book, each one is routed from where they live to your gate: highway, hours, miles, traffic and fuel.

  3. 03

    Drives become markets

    Routes roll up into distance bands, states, markets and the highways that carry your guests, next to what each group booked.

  4. 04

    You read the findings

    The page opens on what matters most, then lets you drill into any market, highway or booked guest.

Where they come from

See how far your guests really travel.

Guest Origins. Every origin pinned on a map and coloured by drive time, with a switch to show only the guests who booked. You can finally answer where your booked guests actually live — and stop paying to advertise where they don’t.

Drive Time Distribution. Your guests split into bands from under an hour to more than twelve. It tells you whether you’re a weekend-drive park or a destination, and how wide your ad radius should really be.

Origins by State. Every state ranked by guests, average drive, fuel and traffic, drilling down to the city. It settles which regional RV shows and state campaigns are worth the money.

The trip, not just the stay

Nothing else you run knows what the drive cost.

Hotels get flights and a booking window. Campgrounds get rigs, towed cars and whole days on the interstate — and no other software in your office measures any of it. Route Intelligence puts the drive next to the site type each guest booked, so the trip and the stay finally sit on one chart.

Distance against headroom

Each booking plotted by how far the guest drove against how much of their trip went to fuel. The further right a guest sits, the less your nightly rate weighs on them — so you can see where a premium rate lands softly and where it doesn’t.

Rate impact simulator

Slide a nightly increase and see what it adds to each booked guest’s whole trip, guest by guest — on real stays, before the rate goes live.

Conversion by distance

Shoppers, bookings, conversion and average booking value for each drive-time band. It shows which distances book and which only browse, so ad budget follows the guests who convert.

Fuel cost by market

Round-trip fuel per guest for every origin state. When gas prices jump, you know which markets feel it first and where to soften the message.

The roads that fill your sites

Know which highways bring guests who book.

Every guest’s route is labelled by the highway that carries it. Route Intelligence ranks those corridors by how many shoppers travel them and what the ones who book spend, so billboards, radio and geo-targeted ads go where the bookings come from — not just the traffic.

Top corridors, sortable by volume or by the revenue they bring, with guest count beside average booking value.

Every corridor with drive time, miles, fuel, traffic, bookings, average value and conversion — the whole list, not just the leaders.

The approaches that lose the most time to traffic, with the share of the drive lost. It tells you which markets to sell a midweek or early arrival to.

Average minutes lost to traffic on each corridor, coloured by severity.

Fuel, priced where guests fill up

Know what gas costs your guests on the way.

Your gate and the corridors

Regular and diesel at your property and in the towns your guests pass through. It tells you whether to tell arriving guests to fill up before the last stretch or after it.

The cheapest pump near you

Stations near your gate sorted by price, with diesel, distance, rating and a map link — so your front desk can point arriving rigs to a better fill-up than the one on the highway.

Gas price trend

Weekly average prices on the roads to your park, so a price spike on your guests’ route is something you see, not something you hear about.

The record

Each booked guest, with the drive attached.

Not a summary. One row per booked party: where they drove from, the hours, miles, fuel, highway and traffic, beside what they booked, the rate per night and the site type. Any row opens turn-by-turn directions from where the guest set out to your gate.

How you get it

Route Intelligence is part of CampVantage Premium

Included in the membership. No separate charge, no per-use fee, no revenue share.

$249

a month

Everything in CampVantage Growth, plus:

CampVantage Growth is $99 a month and covers AI chat and phone agents, AI social media posts, AI review responses and an AI-ready website. Premium adds the intelligence — competitive intelligence on five competitors, Booking Intelligence and Route Intelligence — for $150 more a month.

The call takes 15 minutes. We look at your park, not a slide deck.

Questions owners ask

What owners ask before switching it on.

Does this work with the booking engine I already have?

It’s built to run alongside the booking engine you already have — no switching platforms, no changes to your checkout, nothing different for your guests. We confirm your booking engine on the strategy call, and our team handles setup during onboarding.

No. Our team handles the entire setup on your website. There is nothing for you or your reservation provider to build.

The median property recovers its first booking 2.4 hours after switching it on. Data starts collecting as soon as setup is finished.

Seven in ten do. A typical marketing email is opened about a quarter of the time; these are about a trip the guest was in the middle of planning.
Some of them might have. What we can show is that guests reached while they’re still deciding book at 29.7%, and guests reached after they’ve moved on book at 8.6%. The same email works more than three times better when it arrives in time — that gap is what the product is selling.
Yours. It is your guests, on your website, searching for your sites. You can export it whenever you want.
Recovery emails are yours to switch on and off. When they are on, they go out automatically so you never have to remember — and every message is listed with its status, so you can see exactly who was contacted and what happened. Guests who have already booked are excluded, and anyone who unsubscribes is never contacted again.
From your park. Every email is written as your property, about your sites and the guest’s own stay.
The dashboard is useful from the first week — you will see searches, demand for dates, and the site types people want long before you have enough history for the trend charts to fill in.
Colorful robot giving a thumbs up.

Every booking came with a drive. See it.

Route Intelligence is part of CampVantage Premium. Book a call and we’ll walk you through it.