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Buckle up, this is where it starts to get complicated. We’re about to dive deep into the world of data and analytics. A world where you understand who your guest is and focus on giving them exactly what they want so they like you better.
It means gathering every piece of data you can, then analyzing that data, then adjusting your advertising and marketing based on that data to increase your revenue.
Sometimes that’s quick and can be proven with ROI, sometimes it requires patience and investing in things that don’t provide an immediate cash return.
Ultimately, the more you know about your guests and use that in an altruistic and helpful way, the more they will appreciate you and the more money you will make.
You wouldn’t believe how many people we talk to that have no idea what this is or how many website designers don’t install this for their clients. It’s free, and it’s been around for a very long time.
You should be getting regular reports from anyone who you pay to do any advertising or marketing, and the first step in that reporting is analyzing the data from Google Analytics.
Quite simply, it’s a tracking code that you install on your website. You can then understand where you website visitors are coming from, what they are doing on your website, how long they are staying, even some niche metrics like how old they are, what devices they are using, and where they are located.
But most importantly, you can capture the data from every single online reservation and understand which people are spending money with your business, how much they are spending, and how much they are worth.
Think of Google Analytics as your campground’s watchtower. It gives you a bird’s eye view of everything that’s happening – where your visitors are coming from, which pages they’re spending time on, and even why they’re leaving. But, it’s not just about collecting data, it’s about understanding it. That’s where we come in. We help you decipher this data and turn it into actionable insights. We help you understand your visitors’ behavior so you can make data-driven decisions, optimize your website, and ultimately, increase your bookings. You wouldn’t run your campground blindfolded, so why do it with your website?
Did you know that not everyone who stays with you books online? Of course you did, because you answer those phone calls and manually type those reservations in by hand. Shouldn’t you know where those calls are coming from, how they found your phone number, what they talked about, and when they called?
It’s the missing data that compliments Google Analytics perfectly. It can help you understand what cities your guests are calling from, what time of the day they are calling, and when to staff your office more or less.
It can help you analyze conversations with detailed recordings and transcriptions so you can see how many people are upgrading their site because a team member offered it or who love staying near the swimming pool.
Plus, it allows you to track all of that offline marketing. Find out if that trade show was worth attending or that billboard was worth paying for, or if that printed ad in the magazine was worth the cost.
Think about this – you’re spending money on various marketing channels, but do you really know which ones are driving calls to your park? It’s like throwing darts in the dark. Call tracking is your night vision. It allows you to see exactly which marketing efforts are leading to phone calls, so you can focus your resources on what’s working and stop wasting money on what’s not. It’s not just about spending less, it’s about spending smarter. We can set this up for you, turning guesswork into knowledge, and knowledge into growth.
What if you knew what the average daily rate was for short-term rentals in your area? What if you knew what time of year people started to book and when they typically stay? Would it be helpful to know what the average occupancy rate was before you bought that new cabin and how much revenue it might make?
How about future demand analysis? Future rate analysis? Booking trends? Types of amenities people want? How about the average rental rates or the lead time for bookings in your area?
All of this is possible with the right partner and the right data. We can help you collect and analyze thousands of short-term rentals from massive sites like Airbnb and VRBO so you can make smart business decisions.
Running an RV park or campground is a lot like predicting the weather. You need to know when the busy times will be so you can be prepared, right? But what if you could have a forecast that goes beyond the weather and predicts your business demand? Our technology can analyze patterns in your bookings, local events, even weather trends, and provide you with accurate predictions of your busiest times. This way, you can staff up when you need to, and save resources when you don’t. It’s like having your own personal meteorologist, but for your business.
Are you thinking about purchasing land in a specific area? Have you already bought and are ready to begin development? Maybe you purchased an existing campground and need to start marketing.
Your first step in any of these instances above should be understanding your competition.
We can analyze their websites, social media, reviews, digital advertising, and traffic and provide a path toward winning more customers than they have. We can help understand the interest in a specific area of the world, down to the city or even a local attraction. Then we can give you an easy path to winning more business than they have.
The amount of data that can be gathered and analyzed about your competition is limitless. Why build or buy without knowing exactly how to be better before the first shovel goes into the ground?
In the camping industry, standing still is the same as falling behind. Your competitors are constantly looking for ways to outperform you. But what if you could stay one step ahead? Our competitive analysis service is like having a spy in the enemy camp. We’ll keep a close eye on what your competitors are doing – their strategies, their successes, their failures – and use this information to craft a roadmap for your success. It’s like having a crystal ball that shows you not just where the industry is now, but where it’s heading. So you’re not just keeping up with the competition, you’re outpacing them.
Unless you buy or build a campground in the middle of nowhere, there is almost certainly a reason why people already want to go camping or glamping in the area. You have to figure it out.
Our team can analyze the current market to find out what people are searching for, why they want to come to the area and figure out ways to make sure your business is being seen by them.
This works as a perfect complement to forecasting demand or competitive analysis but can also be done independently for a more affordable price. You can then use this information to enhance all of your marketing and advertising.
In this fast-paced digital world, making decisions based on gut feelings or assumptions can be risky. It’s like navigating your RV without a map or GPS. You need accurate, up-to-date market data to make informed decisions. Our market analysis service provides you with deep insights into your industry, competitors, and customers. We help you understand where you stand in the market, identify opportunities for growth, and make strategic decisions that drive results. It’s like having a high-tech GPS for your business, guiding you towards success.
Now that we are collecting all of this data, how do we use it? Think about how many spam emails you get every day that you immediately delete because they aren’t valuable to you. If you knew, without a doubt, that one of those emails would always be relevant to you, wouldn’t you be a regular reader?
Stop sending email blasts and start curating your content. This is one single example of the unlimited power of data segmentation to enhance your business so you can give your guests exactly what they want.
Do they stay in cabins? Stop sending them RV site discounts. Do they only camp in the fall? Stop sending them deals for Memorial Day. Do they live more than 100 miles away? Stop sending them last-minute deals.
Wish them happy birthdays automatically, prepare them for their stay with personalized emails, send them surveys through text messages, or thank them for their loyalty when they spend a certain amount.
We could spend weeks discussing the endless possibilities.
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