camper van parked overlooking blue water

Local SEO For RV Parks

Two people standing next to an RV at Lake Tahoe, showcasing a captivating marketing opportunity.
A vibrant and animated cartoon robot with colorful paint on his face, perfect for captivating marketing efforts.

Local SEO For RV Parks & Campgrounds

Citation Campaign 10

$100.00
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Features

  • Manual submission of data to 10 different websites. This is not an automated process. Our team will manually create or update each listing and provide a username/password for each if one is available.
  • You can choose these manually or we can recommend. Most people want the most important sites done first, but you can choose from our list of available options if you prefer.
  • Our team typically starts with the most influential listings. Google, Facebook, Bing, Apple Maps, Mapquest, and so on. Make sure you are correctly listed where the most people are looking and then add more.
  • Reporting available to track results, see live listings, logins/passwords. Live updated real-time reporting so you can see what we are working on, the current status, and how much progress we have made for you.

Citation Campaign 25

$250.00
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Features

  • Manual submission of data to 25 different websites. This is not an automated process. Our team will manually create or update each listing and provide a username/password for each if one is available.
  • You can choose these manually or we can recommend. Most people want the most important sites done first, but you can choose from our list of available options if you prefer.
  • Our team typically starts with the most influential listings. Google, Facebook, Bing, Apple Maps, Mapquest, and so on. Make sure you are correctly listed where the most people are looking and then add more.
  • Reporting available to track results, see live listings, logins/passwords. Live updated real-time reporting so you can see what we are working on, the current status, and how much progress we have made for you.
Recommended

Citation Campaign 50

$500.00
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Features

  • Manual submission of data to 50 different websites. This is not an automated process. Our team will manually create or update each listing and provide a username/password for each if one is available.
  • You can choose these manually or we can recommend. Most people want the most important sites done first, but you can choose from our list of available options if you prefer.
  • Our team typically starts with the most influential listings. Google, Facebook, Bing, Apple Maps, Mapquest, and so on. Make sure you are correctly listed where the most people are looking and then add more.
  • Reporting available to track results, see live listings, logins/passwords. Live updated real-time reporting so you can see what we are working on, the current status, and how much progress we have made for you.

Search engine optimization, or SEO for short, is the process that is used to ensure that your campground website ranks as high as possible in search results. It really is that simple, but it couldn’t be more complicated and it changes every week. Let me back up for a moment and try to explain a little better.

There are two ways of looking at search results today. The first are your traditional rankings that are primarily focused on content. These are impacted by the text that appears on your website, the blog posts you write, how your navigation works and dozens of other items. The second is optimizing for Local SEO which is when your RV Park shows up in searches for keywords like “campground near me” etc. Both can have a big impact on where you rank.

So let’s keep this simple and if you want to know more advanced strategies, just reach out to us. Content is and always will be king, but the difference between mediocre content that was written in five minutes for SEO and content written in a few hours for human consumption is what sets you apart. Always remember that real people are the audience you want to attract long-term, not Google’s robots. Why? Because robots don’t spend money on campsites.

A content strategy takes time, planning, and patience. Now that Google has started featured local businesses in a different way, though, there are quicker and easier methods to outrank your competition. The two single most important things to focus on are reviews and citations. Focus on getting more reviews for your campground, responding to your reviews, and building out local citations. Those are the two paths to ranking higher in many local searches.

That doesn’t mean you should ignore your website content or skip writing blog posts. It means you should start with the above and then once you have that mastered, move on to the things that require more planning and more patience to achieve results. If you are a writer and words flow easily, create the content and ask your website designer to put it online. If you aren’t then hire someone who can create the content for you. 

Hopefully that gave you a basic understanding of Local SEO and the different things you can work on at a basic level to outrank the RV Park’s you compete with. There are literally hundreds of more complicated things that great marketing teams do to improve your search engine rankings, and the person you already work with may already be doing some or all of the above for you.  Don’t take their word, though, demand results.