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Search Engine Optimization. It’s basically how you tell Google and other search engines what your website is about, so they can help you reach the people you want to reach online.
SEO means a lot of things to a lot of people. What we do at Insider Perks is focused on two things: First, the basics of making sure your website is designed in a way that Google prefers and then moving on to more advanced methods to help you outrank competitors.
How hard this depends on your goals. Do you simply want to be found online or do you want to rank higher than everyone else?