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Take the unknown out of your advertising. Find out how to prove ROI and make sure that the money you are spending is worthwhile. Be confident you are making money.
As an RV Park owner, you’ve probably invested a significant amount in advertising, listening to countless pitches from companies promising to give you the best bang for your buck. Amid the chatter about the merits of social media versus traditional marketing channels, the key question often gets overlooked: Are your current advertising methods yielding the desired results?
Consider this. A long-standing company from the campground industry contacts you, selling advertising space for $5,000 a year. Wouldn’t it be reasonable to expect a clear ROI on this investment? Or when you order 10,000 brochures to distribute across state rest stops and other campgrounds, wouldn’t you want to know if these led to an increase in bookings?
There’s a longstanding assumption that tracking offline advertising methods is a herculean task. But that’s a myth. In fact, shouldn’t these advertising companies be eager to demonstrate the business they’ve brought you? That is, unless the numbers don’t stack up and your investment could be better placed elsewhere.
We’re not here to pit one method against another, or prescribe where you should invest your advertising dollars. We are, however, here to tell you that tracking the success of most advertising channels is easier than you think. One such method is Call Tracking.
Call Tracking may sound self-explanatory, but its implementation can prove invaluable. Even though you may want a marketing partner like Insider Perks to set up a robust call-tracking system, the reality is that it’s relatively simple to put in place.
We assign a secondary virtual number in your park’s local area code, which forwards to your existing RV Park phone number. Your task? Continue answering calls as usual. As for your campers, they notice no difference. The call connects to your campground without delay, providing the same service as if they’d dialed your direct number.
Call Tracking really comes into its own after the initial setup. You’ll have access to a comprehensive record of every call received, the call duration, origin, and more. You can even record conversations for keyword analysis, live monitor calls to evaluate customer service, or use recordings for staff training.
But, the real game-changer is this: Call Tracking lets you generate as many local numbers as you want, helping you validate your advertising expenditures.
Let’s revisit our original objective: tracking the impact of your print advertising. By now, the potential of Call Tracking should be evident. To elaborate further, here’s how it could work.
Assign a unique tracking number to your business cards, brochures, leaflets, etc., and track how many calls each channel generates. This data allows you to make informed decisions:
Remember, when a guest dials your number, they’re already likely 75% committed to booking a stay at your RV Park. Call Tracking offers a powerful way to measure traditional advertising effectiveness in our digital age – a tool every RV Park owner should be harnessing.